🔗 Share this article

Envision having a open night. You're feeling energized, eager for new things, and wanting to change your regular habits of evening scrolling. Life itself offers possibilities! Could you opt for a) seeing live music or b) having sex? The answer, as is often true with these sorts of queries, is plainly: “It varies.” Reasonable people could understandably inquire: what is the gig? With whom is the other person? Is it going to be satisfying?

Hardly anyone would select a heavy metal lineup if the alternative was a dream date with a beloved celebrity. But adjust one side of the equation, and it grows less clearcut. For the 40,000 people asked this question from a live event company, no such context was given – and the answer emerged decisively and strongly in favour of gigs.

Survey Results Reveal Surprising Choices

A global study, interviewing thousands of participants ranging from 18 and 54 in multiple countries, revealed that live music currently stand as the most popular leisure activity, surpassing sports, films and – indeed – sexual intercourse. If restricted to one type of activity for the rest of their lives, nearly four in ten chose live music, against watching movies (17%) and athletic competitions (14%). Participants were over two times as likely to select attending their preferred performer in concert (70%) instead of sex (30%).

You appear expecting to be pleasantly surprised – and frequently you could wind up with another person's locks in your mouth

Perspectives and Analysis

Certainly it’s not surprising that a promotional study carried out for a concert promoter should come out so heavily supporting live shows – and, amid the playful mood of a would-you-rather, if your favourite artist is, such as Paul McCartney, you can see why seeing him might win out over a routine experience. However this two-option scenario between concerts or intimacy, obviously silly even if it seems, is fascinating to think about given the odd moment we’re at with both.

The Change of Gig Attendance

In recent years, live music participation has grown beyond a communal experience but a intense competition. Major promoters appropriately highlight that stadium attendance has “grown significantly year-over-year”, and festivals are fully reserved quicker than before. Merely acquiring tickets now demands extensive preparation, instant reactions and deep finances (or a high spending capacity). Although you manage, that alone won't do to merely attend and watch the performance. Currently there is an assumption, especially for pop fans, that you could increase your experience quality by attending more than once (even travelling internationally), swotting up on the set list ahead of time and understanding the rituals to follow and fan traditions established by past attendees.

Many concertgoers admit to shaken by their experience at major tours: appearing as a orchestrated show of thousands of people, to which some individuals turned up unaware of the routine. The extended concert series, producing huge revenue, was proof of the lengths to which attendees will push to experience a historic occasion and watch their preferred performer play, although the real performance seems increasingly overshadowed by the spectacle.

The Condition of Current Relationships

Intimacy, on the other hand – a relatively cheap and common experience – is in dire straits. Per contemporary studies, nearly one in four of people engaged sexually in an typical week, while about three in ten were sexually inactive. In a different nation, current statistics showed that a significant portion of adults reported not having sexual activity a single time in the past year, increasing from fewer people in the past. In these areas, the change has been linked to less sexual activity with younger generations. Juxtapose this with the sector expanding rapidly for major events and the fierce battle for tickets. Certainly it's more complicated as a straightforward choice between either option – “could you choose experience a popular event repeatedly, or avoid intimacy?” – but it's possibly an sign of what is viewed as the more reliable satisfaction.

Unexpected Similarities

Sex and live music are more comparable than one may assume. They both embody the initiation of a bond, a practical trial of ideas or promise that might have amassed solely in your imagination. You arrive with some idea of the probable outcome, but hopeful of being delightfully amazed – and if it turns out satisfying or frustrating relies heavily on how your vibe and expectations correspond with partners. Regularly you could wind up with another person's locks in your mouth, and later be lingering for a smoke and some quiet time on your own. Similarly for each, stimulants and beverages can either enhance or lessen the situation (but certainly help the most unpleasant situations easier to weather).

Finding the Balance

The magic to both gigs and sex relies on discovering that hard-to-find balance between comfort and excitement, consistency and change, work and relaxation. Of course it happens only rarely – but it's the remembrance of when they did, the knowledge that it’s possible, that motivates us to give it another shot: to {